marketers are particularly interested in postpurchase behavior because it marketers are particularly interested in postpurchase behavior because it

the market value of goods and services produced in a country in a year. E. provides insights on the information search process. Kindly login to access the content at no cost. Geert Hofstedes cultural dimensions concept focuses on five dimensions of __________ in a country. This will cause marketers to:A.demonstrate value in new ways, especially in justifying prices.B. offended the nondecision makers by assuming they had more power than they did. A) globe Recognizing this corporate culture, someone attempting to sell to Markham Publishing should. attempt to facilitate the collective agreement of all members of the buying center. Because they do so much driving while visiting doctors offices and hospitals, pharmaceutical sales representatives are often given company cars to drive. efore going on his first business trip to China, Brad asked his Chinese American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter. Reginald plays the __________ in the buying center. India has no shopping malls or other large commercial centers. provide the proper cleaning fluid to use on the cabinets. Sally is in the new marketing department of a mid-sized lawn and garden company. A. social B. financial C. performance D. psychological E. physiological, Zappos online shoe and clothing store has a unique way of dealing with abandoned shopping carts. To determine the market potential for its particular product or service, a firm should use. Ford Motor Company decided to sell the Fiesta around the globe. Setting unrealistically high consumer expectation often leads to:A.ritual reversion.B. provide a satisfaction guarantee or return policy.D. When they occasionally see those clothes hanging in the back of their closet, these teenagers probably feel:A.cognitive referral.B. provide a hotline to immediately address customer feedback.E. A small business decides to upgrade its aging phone system. shopping. The shift of population from rural to urban areas in countries such as India helps global marketers by. perceived benefits versus perceived costs of search. Companies can help overcome language difficulties in using brands by. the gross purchasing power of domestic goods and services plus international income. In pricing products in parts of Europe, including Italy, Spain, Greece and France, U.S. companies need to be aware that sales (i.e. Marketers are particularly interested in postpurchase behavior because it. From Frank, Kim learns which professors have left the university or are newly arrived. 62. change the way process by which consumers make decisions.E. Hospitals, schools,and religious organizations are examples of ____________ buyers. See Page 1. positioning almost always fails when attempted in a foreign country. promote products more frequently in traditional media. After need recognition and product specification, many firms using the B2B buying process. more likely to appeal to consumers' __________ needs. Resellers differ from producers in that resellers significantly alter the form of goods they sell. Customer service therefore, would be considered a _____ for her in evaluating sporting good stores. Which of the following would be an example of glocalization of the Fiesta? Frank also helps Kim to make appointments to see professors to discuss textbook choices. consumer behavior than ____ segmentation. The same marketing mix for all of the four Ps used in all countries. Which statement about Indias population is TRUE? NCD company wants to expand into the Mexican market. Specifications for connecting the device to the car. every aspect of consumers purchase decisions. Paula is concerned with __________. carefully demonstrate the software to his customer's staff.C. They also put personal care products in the pharmacy area, many aisles away from the grocery products. Ricks company faces __________ demand. He is evaluating market sizes and growth rates. Daniel sells specialty software designed to allow small insurance companies to manage customer data and claims. purchase uncertaintyE. Which of the following needs pertains to the performance of a product or service? Which of the following details is/are included in the order specification stage of the B2B buying process? _____ reflects the link between consumers demand for a companys product and the companys purchase of necessary inputs to manufacture or assemble that particular product. The United States wants to limit the amount of a product that can be imported into the country for a period of time by setting a maximum import quantity. Which component of Alexs attitude toward autism research does this represent? These daily specials primarily provide the new product, When a firm sets its pricing strategy based on how it can, add value to its products or services it has embraced, When the floor rusted through on her old car, Kelly knew, she had a problem. The business will probably place a straight rebuy order. Unlock the answer question 1.) No; this is a waste of time since straight rebuys are straightforward and easy to handle. Few Russians have access to the Internet due to heavy regulation. A purchase decision which typically involves (at most) a moderate amount of effort and time is called, Kerry was in her grocery store and saw a display for a new organic yogurt. increase financial risk.E. This is an especially, critical time for marketers, as their customers are dealing with, 64. John is involved in the buying center of a large organization. When Leanne gave her presentation to the BigDeal discount buying center team, she treated each members question seriously and gave equal time to addressing each. consumers attitudes are derived from unchanging decision rules. Entering into a global franchise agreement exposes a company to higher risk than if the company had entered into direct investment in the country. Let us have a look at your work and suggest how to improve it! John thinks the east side has a lot of crime, poor schools, and would be a poor choice of location to own a home and raise a family. 77. promises and assurances to clients.E. most governments have rules against targeting consumers. Maslows Hierarchy of Needs includes physiological needs at the lowest level and self-actualization at the top. India is one of the fastest growing markets and has one of the youngest populations in the world. Cultural nuances, subcultures, and consumers different views of their roles in different countries can make __________ complicated. Verified questions. 74. Growth has been relatively equal for both developed and less developed nations. If she decides to purchase a sports car such as the Mustang, she will be primarily fulfilling __________ needs. is working on the first marketing plan the firm has ever used. provides insights on the information search process. . Marketers are particularly interested in postpurchase behavior because it. In group B_1 B1, 80% study more than 25 hours per week, and in group B_2 B2, 40% study more than 25 hours per week. He will gather information about the transportation and communications capabilities in each country. focus on providing information to and making the sales approach to the one decision maker. Which of the following accurately represents the countries that make up what is known as the BRIC countries? B2B partners often connect to each other on the Internet through special __________ designed to facilitate information exchanges and transactions. Every year, before he puts his boat in the water, James has his mechanic put a new battery in the boat. A buying center that makes its decisions by majority vote is a(n) __________ buying center. Apple has nurtured this __________ component of their customers attitudes. When Walmart considers reordering items for its stores, its buyers are instructed to negotiate price concessions, quality improvements, and/or added options. She will be engaged in, Postpurchase cognitive dissonance is especially likely for products that are. With companies on the Internet like Expedia, consumers are better informed about costs and benefits of purchasing options. In this situation, these three attributes are called. Suppose that Volkswagen is preparing an RFP for a hands-free phone connection for a new car model. Russian consumer markets are saturated, offering few opportunities for goods from U.S. companies to sell well. consumers functional needs are greater than their psychological needs. are theoretical and have little relation to what happens in the real world. The internal search is characterized by. During the early stages of globalization, in the 1950s and 1960s, _______________ were uniquely positioned because they had the skills necessary to develop, promote, and market brand name consumer products. The larger the numbered circle, the larger the market size. 71. All Rights Reserved. They do this because consumers who spend more time walking through the store are likely to make. In both new buy and straight rebuy situations, all members of a buying center will be intensely involved in the purchasing decision. competitive post-purchase leverageD. Daniel knows satisfied customers will come back for software updates as the products and customer base changes. Chris is gathering information about the general economic environment in Nepal. Andr was afraid his new condominium would look shabby to his future in-laws, so he had it painted just before their visit. Pedro Bechara, manager of the lab, is asked for a recommendation, and he suggests buying Macintosh computers instead of Windows PCs. internalize impulse attitudes.E. A) involves both compensatory and noncompensatory consumers.B) offers insights into information search methods.C) avoids situational conflicts.D) involves actual rather than potential customers.E) all of these. create post-election exuberance.C. Markham Publishing is known for its consultative buying center culture. Marketers are particularly interested in postpurchase behavior because it:A.involves both compensatory and noncompensatory consumers.B. When developing her marketing strategy, Kimberly will probably assume that this represents a __________ situation for Caribou Coffee, and she will want to find out why Caribou is considering alternatives. Less-developed countries like Switzerland and Britain are experiencing rapid population growth. To ensure that customers are satisfied, Darrell will likely do any of the following EXCEPT:A.let customers know they have the best quality cabinets available anywhere.B. All of these are disadvantages a firm must consider. Marketers call this process, Reginald greets his regular customers by name every morning when they come in for coffee. The business-to-business buying process is initiated by which of the following steps? An effective global pricing strategy can be easily established by setting the same prices in every market around the world. B) offers insights into information search methods. Marketers frequently design customer relationship management programs to. In this situation, Walmart buyers are engaged in a(n) __________ situation. In a modified rebuy situation, __________ are likely to have an advantage in getting the order. C) paperclip In addition to wasting time by not understanding BigDeals culture, Leanne may have also hurt her chances because she. He has a database with their birthdays, and offers them free meals on their birthdays. In B2B buying systems decisions are often made. they must go through many different types of distribution channels. Many of the best-known American retailers, like Starbucks and McDonalds, have expanded globally using, Cory is working on a global marketing assessment team looking out well into the future to help determine the most attractive market areas around the world. Derek bought a pickup truck to transport his equipment to fishing tournaments that he's going to attend. Where Caroline grew up, everyone knew everyone else, no one locked the doors on their house, and a persons word could be trusted. Which of the following is NOT one of the four factors affecting consumers search processes? Which of the following global entry strategies is being used if a company collaborates with a competitor on a globally based opportunity for mutual benefit, but the competitors do not invest in each other? To ensure that customers are satisfied, Darrell will likely do any of the following EXCEPT: let customers know they have the best quality cabinets available anywhere. the degree of perceived risk associated with the product or service being considered. If Suzy purchases the basket in country A and her friend purchases in country B for the same price this is an example of which of the following metrics? They are the four countries known for the highest levels of bribery in business and government. According to Maslows Hierarchy, most of the other 800 million Indian consumers are primarily addressing their __________ needs. Many teenagers, both male and female, have clothes they purchased in the past that they "would not be caught dead in" today. involves actual rather than potential customers. a) A client with amyotrophic lateral sclerosis (ALS) tells the nurse, "Sometimes I feel so frustrated. avoiding the use of the brand name in advertising and focusing on feature and benefits. C. $27 avoids situational conflicts. When they occasionally see those clothes hanging in the back of their closet, these teenagers probably feel: ScholarOn, 10685-B Hazelhurst Dr. # 25977, Houston, TX 77043,USA. Perceived benefits versus perceived costs of search, Thanh has to decide which college to attend. Feel free to get in touch with us via email. He offers them tastes of anything special he is cooking that day, and has a database with their birthdays, offering regulars a free meal on their birthday. To ensure that customers are satisfied after purchasing his software, Daniel could do all the following EXCEPT: create realistic expectations for his customers. Marketers are particularly interested in postpurchase, Upscale men's and women's clothing stores, like, Nordstrom, Neiman Marcus, or Saks Fifth Avenue, are. By understanding the post-purchase behavior, the marketers can identify areas where they can improve their product to increase customer satisfaction. The president of the Northwoods University student body made a formal request to the IT department for additional computers in the main computer lab. Customers are more likely to talk about service that exceeded their expectation than about service that did not meet their expectation. To ensure that customers are satisfied after purchasing his software, Daniel could do all the following EXCEPT:A.create realistic expectations for his customers.B. Marketers are particularly interested in postpurchase behavior because it. extend decision rules to the customer complaint desk. Firms typically repurchase office supplies (paper, ink cartridges, pens, etc.) The student body president is the __________ in the buying center. With respect to buying centers, the pharmaceutical company plays the role of _____ in this situation. Phil put down the phone and told Alice, "I just love that customer. 76. She . This is an example of which of the following types of buying situation? Researchers suspect that in doing so, we are trying to reduce __________ risk in the consumer decision process. stimulate impulse voting.D. This site is using cookies under cookie policy . Ms. Reynolds serves as a __________ in the buying center. In doing so, Anita is evaluating which component of the market assessment? translating advertising copy for the entire ad except the brand name. in the legal section of a local newspaper. The Raycom engineers will primarily play the __________ role in the companys buying center. provides insights on the information search process. by a committee after considerable deliberation. economic. global consumer markets are almost totally homogeneous, making segmentation difficult. _____ includes both the market value of the goods and services produced by country in a particular year plus the net income earned from investments abroad. In the consumer decision process, we decide how much time and effort to expend searching for information based partly on. psychological. Robertico has a(n) __________ buying center culture. He ultimately will determine whether to buy, what to buy, how to buy, or where to buy. Which of the following is currently a negative factor for foreign investment in Russia? The Post-purchase behavior refers to the actions and reactions of a customer after they have purchased a product or service. corporate strategies designed to maximize profits. Angela considered all sporting goods stores to be roughly equivalent in most ways, however, she considered LL Bean to have an exceptional level of customer service. The skydiving team's buying center has a(n) __________ organizational culture. Postpurchase cognitive dissonance is especially likely for products that are, 66. psychological risk.D. Refer to Figure 4-8. Paula has developed a successful business selling appliances to homebuilders. Based on population growth rates in different regions, he should consider that. The University will purchase new computers during the summer to update its computer labs. Although social media is used to build relationships, in the B2B context, the majority of B2B marketers use _____ for their marketing efforts. Which of the BRIC countries has the highest illiteracy rate? The fact that a family would spend a lot more time researching the market before making a home purchase than it would in the decision to purchase an inexpensive dollhouse for the youngest member of household can best be explained which of the following concepts? consumer vulnerability. a level of population growth that impacts exports. She was, planning to expand into new markets, and she was, considering pricing. Generally, firms entering foreign markets begin with. Why are marketers particularly interested in postpurchase behavior? For each unit sold, the price sellers receive after the tax (net of tax) is Sandy thinks the east side of her city is a great area to own a home and raise a family. The architect probably serves as a gatekeeper in the buying center. The most widely used metric used to gauge the size and market potential of an economy is _____ , which is defined as the market value of the goods and services produced by a country in a year. plus the net investment income earned from abroad. marketers particularly interested in this because it entails actual customers rather than potential customers 3 possible positive postpurchase outcomes 1. customer satisfaction 2. postpurchase dissonance 3. customer loyalty customer satisfaction visit customers after they have moved into their home.E. 80. prefer to avoid doing extended problem solving. What role does John play in this situation? The RFP process is used by buyers to allow customer input into value creation. This is an example of using a. Elena is in the process of buying a new car. Edward, the leading salesperson for Harrys Honda dealership, began hearing customers asking for hybrid automobiles several years ago. Darrell knows satisfied customers will create word of mouth referrals for him. For, McDonald's, the Golden Arches reduce marketing costs, because people (including young children), Many home design businesses volunteer to provide their, latest products for tours-of-homes fundraisers because, they know their new products will benefit from, A product is __________ that can be offered through a, Sharon knew that her established customers liked her, product much better than her competitor's. Pharmaceutical companies have been criticized for direct-to-consumer television ads promoting the use of their brands of medication for specific medical conditions. to avoid cultural reference group problems. Andrea and Karl got married a year ago and are ready to move out of their apartment and into a new home. Whenever she sells an expensive vacation package, she encourages the customer to buy travel insurance, which provides reimbursement in case of trip cancellation due to illness or another emergency. psychologically soothing, purchased impulsively, and part of a consumers evoked set. Frazier will likely engage in limited problem solving. When making an important purchase, consumers often consult friends and family. An architect working for a large firm requests specific computer software to produce designs, drawings, and other technical information for his clients. involves actual rather than potential customers. Belgium, Romania, Ireland and the Czech Republic. She carefully monitors the issuance of new home permits to anticipate how many appliances she will need to buy in order to supply her customers. Sometimes consumers have second thoughts after buying goods that are expensive, infrequently purchased, or associated with a high level of risk. [psychographic, demographic] English (US) United States. The Northwoods University IT department is planning to buy additional computers for the computer lab. $20 The traditional marketing strategy of selling umbrellas when it is raining is an example of how __________ factors influence consumers' decisions. Question Upscale men's and women's clothing stores, likeNordstrom, Neiman Marcus, or Saks Fifth Avenue, are more . As part of efforts to stimulate economic development in Africa, the Gates Foundation announced that it would provide cellular phones to farmer cooperatives. D) owly. In B2B markets, _____ are firms that buy and reprocess products (a product is a good or service) before selling them again to the next buyer. by building brand awareness among potential customers. When a business customer engages in a straight rebuy, the member of the buying center most likely to be involved in the purchase is the. A(n) __________ situation in B2B marketing is similar to limited problem solving in the B2C process. Most B2B buying situations can be categorized into three categories: new buys, structured rebuys, and automatic rebuys. Brad is trying to avoid . Should an office supplies sales rep stay in close touch with his/her current customers, and why or why not? Anita is conducting a country market assessment, and is focusing on four key elements: distribution channels, transportation systems, communication systems, and commerce. treat all members of the buying center as equally important. After a vendor is chosen, Reginald will handle the paperwork and send out the purchase order. The final step of the business-to-business buying process is a formal vendor analysis. The fact that Mercedes-Benz is known by three Chinese names in Asiapeng zee in Cantonese for Hong Kong, peng chi in Mandarin for Taiwan, and ben chi in Mandarin for mainland Chinaillustrates the importance of developing different _____ for global markets. Ralph, an accident and injury attorney, knows he wants satisfied customers but does not want to create unrealistic expectations. B) image simplifying the supply chain needed to make goods and services available. when consumers decide to make their purchases. Franchising is the riskiest way to enter a foreign market. Gerald is assessing global entry strategies for his gourmet sandwich business. China drastically restricts the goods it allows U.S. companies to export to China. Apple computer users tend to like the company and love its products. In terms of business markets, organizations like hospitals that provide goods and services to people in their care are classified as. Manufacturers would prefer to produce in a country with a trade __________, because it signals a greater opportunity to export products to more markets. He offers them a taste of anything special he is cooking that day. Only about 200 million of these people earn more than the equivalent of $1,000 per year. When she calls on the business faculty at General University, her first stop is to chat with Frank, the business department secretary. customer loyalty (or disloyalty) answer What are the three possible positive post purchase outcomes? Select one : d . D. $32, Searching for valuable business information in a database, data warehouse, or data mart is referred to as _____.Data miningTPSintegrating the planning, .To attach an image to your message, press the ______ icon. Which of Maslows needs is Roberta fulfilling? I got another big order, and they just keep on coming." When John was considering buying a new car, he sought out unbiased information and ratings about different makes and models in Consumer Reports magazine as well as from Edmunds.com. Consumers consider universal, retrieval, and evoked sets during which stage of the consumer decision process? Which of the following is a potential negative factor for foreign investment in China? 78. Because the United States imports more goods than it exports, it operates under a(n). Sales of electric components manufactured by Ricks company depend on sales of new cars.